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Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews. ILLUSTRATIONS: 300 illustrations
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We are what we eat' is an age-old adage. But while we often talk about diets affecting our fitness, we don't talk about how what we eat and drink affects the health of the hungriest organ in the body - our brain.
Brain Food makes clear the connection between nutrition and our brain's health, focusing attention on how crucial dietary recommendations are - three eggs, for example, provide the daily amount of brain super-nutrients that are often deficient in Alzheimer's patients. Based partly on her own discoveries, and using proven dietary concepts and emerging science, such as the connection between the brain and the gut, Dr Lisa Mosconi expertly reveals the importance of starting work now to prevent dementia, stress and memory loss, no matter how old we are.
Innovative and timely, and with accompanying recipes and guides to show each of us how we can most effectively change our diets, Brain Food demonstrates how being smart about our diet can make us smarter overall.